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Peter-Georg Lutsch serves as the Chief Marketing Officer at wellabe since July 2022, leading innovative digital health management solutions. Peter-Georg is also the founder of sidepreneur.de, a platform supporting part-time entrepreneurs, and hosts several podcasts including the popular Sidepreneur Podcast. In addition, Peter-Georg engages in academia as a lecturer for Digital Business Models at IU International University of Applied Sciences and previously taught Entrepreneurship and Sidepreneurship at Hochschule Fresenius. Peter-Georg's experience includes senior marketing roles at Fanbase GmbH and meinestadt.de, as well as co-authoring a book on side entrepreneurship. Peter-Georg holds a Diplom in Political Science from Ludwig-Maximilians-Universität München and has completed certifications in building digital brands and social media management.