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Preet Sethi is an accomplished software engineering professional with extensive experience in various roles within the tech industry. Currently serving as a Software Engineering Consultant at Well Played Studios since July 2020, Preet has a strong background in software engineering, project proposals, and client interactions. Previously held the position of Director of Engineering at Beacon Media Ventures from January 2018 to May 2020, where Preet built relationships with external vendors, managed engineering teams, and played a key role in product management and contract negotiations. As a Principal Software Engineer, Preet architected an in-house SMS & VOIP marketing platform that notably reduced operating expenses while handling high transaction volumes. Prior experience includes roles at Thinknear by Telenav, Internet Brands, and the University of Southern California, with a solid foundation in software development, systems architecture, and network management. Preet holds a Bachelor of Science in Computer Science and Business Administration from the University of Southern California.