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Nikita Agrawal is a Marketing Analyst at Weissman Theatrical Supplies since January 2023, providing analytic leadership to optimize business and resource opportunities across marketing initiatives. Previously, Nikita held positions as a Program Assistant and MS Impact Initiative Leader at the University of Rochester - Simon Business School, where responsibilities included aiding peers with analytics concepts and implementing community-building strategies during the pandemic. Additional experience includes roles as a Strategy Analyst at Catholic Charities USA, an Analytics Consultant at Simon Vision Consulting, and co-founder of Reiki Bliss, where Nikita launched services and executed promotional campaigns. Nikita's early career involved positions at sonacore, DOODLAGE, and Ashima Leena, specializing in marketing analytics, communication design, and fashion marketing. Nikita holds a Master of Science in Marketing Analytics from the University of Rochester and a Bachelor of Design in Fashion Communication from the National Institute of Fashion Technology Delhi.