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Santi Porta is a seasoned professional with extensive experience in product ownership, UX design, and digital project management. Currently serving as the Product Owner E-Commerce & UX at WEICH Couture Alpaca since January 2024, Santi is responsible for the development of online stores and B2B portals. Previously, Santi co-founded PosterLab, where leadership of an international team led to the successful sale of the product to Wazoku. Additionally, as the founder of Porta Design Studio, Santi provided comprehensive services in UX design, product strategy, and branding. Earlier experience includes roles as a Digital Project Manager at Hospital de la Santa Creu i Sant Pau and as a Corporate Branding Designer for Racing Team Avintia. Santi holds a degree in Communication & Marketing from Universitat Oberta de Catalunya.