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Mary McKeon is a seasoned tourism expert with extensive experience in digital transformation, capacity building, and sustainable tourism development across various international projects. Currently serving as a UNWTO Expert for the Qatar Tourism Awards and as the Digital Transformation and Product Development Team Leader at GOPA Worldwide Consultants, Mary focuses on enhancing competitiveness among tourism MSMEs in Jordan. Previous roles include Technical and Vocational Education and Training Expert for GFA Consulting Group, Team Leader for tourism initiatives in Vietnam, Turkey, and Bosnia Herzegovina, as well as a quality assessor for the World Tourism Organization. Mary holds a background in Hospitality Management and Business, having studied at Technological University Dublin, DIT Cathal Brugha Street, and Harvard Business School.