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Heather Carter is an accomplished marketing and communications professional with extensive experience in community engagement, event production, and brand strategy, particularly in the cannabis and wellness industries. Currently serving as the Upper Midwest Market Manager at Weedmaps, Heather focuses on marketplace growth through tailored marketing plans and strategic partnerships in Michigan. Previous roles include Community Marketing Manager at Weedmaps, Sales Director at Exclusive Brands, and Co-Founder of LOUD.Social. Heather has also held positions in marketing and communications management at Gage Cannabis and REVEL, showcasing a strong ability to execute impactful campaigns and foster community relationships. Educational credentials include a degree in Public Relations from Wayne State University.