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Diana Bacinger is an experienced professional in customer lifecycle management and UX consulting, currently serving as a Principal Consultant at Webprofits since July 2019, where focus is on creating personalized journeys for direct-to-consumer brands. Prior to this role, Diana worked at WOTSO WorkSpace as Events & Space Coordinator, managing day-to-day operations and customer service. Diana’s background includes extensive experience in production management at Švenk production, overseeing high-budget TV commercials, coordinating film crews, and managing budgets. Early career experiences include internships and roles related to consulting, office administration, and customer retention. Diana holds a Master's degree in Political Science from the University of Zagreb and has completed further education at Utrecht University.