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Sonia Floridoro has been working in the sales and commercial consulting industry since 2006. Sonia began their career at SILAQ | Gruppo SILAQ as a Commercial Consultant. In 2015, they moved to Multifidi Cofisan, where they also worked as a Commercial Consultant. In 2020, they joined webidoo as a Sales Digital Executive.

Sonia Floridoro received their Laurea Specialistica in scienze e tecnologie alimentari from Università degli studi di Catania in 2001.