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Ben Spiegel

Vice President, Paid Media Planning & Buying at Weber Shandwick

Ben Spiegel has a diverse work history that spans various roles in the media industry. Ben began their career as a Client Solutions Intern at USA TODAY in 2011, where they gained experience in creating media opportunity presentations and sales documents. Following that, they joined the Student Union Board of Governors as a Concert Chairperson, leading a team to plan, promote, and produce concerts on campus. In 2012, Ben joined Media Partnership as a Senior Media Strategist, where they collaborated with a team to plan and optimize media campaigns across multiple channels. In 2016, they transitioned to BPN Worldwide as a Supervisor, Digital Media, before moving to Initiative as a Manager, Digital Partnerships in 2017. Currently, Ben is the Vice President of Paid Media Planning & Buying at Weber Shandwick, overseeing strategic planning and buying for paid media campaigns. Throughout their career, Ben has demonstrated expertise in media planning, buying, and strategy across various industries.

Ben Spiegel obtained a Bachelor of Arts degree in Communications from the University of Connecticut, where they studied from 2008 to 2012. Additionally, they received certifications in Google Adwords and Google Analytics from Google in December 2015 and August 2015, respectively.

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