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Apurva Chawla is the founder of ConvertWise, established in November 2022, which focuses on enhancing Shopify website sales through AI recommendations. Additionally, Apurva serves as the Director of Product Led Growth at WebEngage, overseeing ConvertWise's initiatives. Prior experience includes a Senior Associate role at IndiaQuotient, where Apurva analyzed over 500 startups and collaborated with various notable companies. Earlier positions include Analyst and Brand Manager at LetsVenture, and Founder of the Entrepreneurship Development Cell at IGDTUW. Apurva began the professional journey with a summer internship at icreate and holds a Bachelor's Degree in Computer Science and Engineering from Indira Gandhi Delhi Technical University for Women, graduated in 2017.