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Natalie spent the first decade of her professional life in sales before taking on the role of SEEK.com.au’s inaugural Marketing Manager in 2003. After 6 years building the SEEK brand, she left to join SEEK’s original CMO at her new start-up; Kidspot.

Natalie helped scale Kidspot into the leading parenting website in Australia and was part of the Executive Team who took the business to market to be acquired by News Corporation. Natalie became Kidpot’s CEO following the acquisition. In 2014 Natalie was approached by Square Peg Capital to build an innovative online platform for private school vacancies, which led to the launch of School Places.

As CEO of School Places, Natalie oversaw two funding rounds and offshore expansion. In 2018, Natalie became the CEO of Vivi International, a global B2B SaaS organisation.