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Sheldon Hui has extensive work experience in the field of art direction and graphic design. Sheldon began their career as a Graphic Designer at Cossette in 2009, where they worked for a year. Sheldon then worked as an Art Director at DDB Canada for a brief period in 2011. Sheldon also gained experience as a Freelance Art Director and Graphic Designer from 2009 to 2013. In 2013, they joined J. Walter Thompson Worldwide as an Art Director and stayed with the company until 2017. From 2017 to 2020, Sheldon worked as a Freelance Senior Designer for lululemon. Currently, they hold the position of Art Director and Designer at Kettle starting from 2020.

Sheldon Hui obtained a Diploma in Graphic Design from The Art Institutes, which they completed sometime before 2008.