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John Pedevilla is a seasoned professional with extensive experience in functional consulting, project management, and business analysis within the financial services sector. Currently, as the Lead Functional Consultant at Wealth Dynamix since March 2020, John focuses on delivering solutions that enhance operational efficiency. Prior to this role, John served as the CRM Data Quality Lead at BNP Paribas from December 2000 to March 2020, where responsibilities included defining data quality standards, maintaining data integrity, and improving ROI through clean datasets. John's diverse experience includes roles as a project manager and business analyst across various IT and operational projects, emphasizing sales tools, compliance, and client onboarding workflows. Educational background includes a BA Hon in Marketing & Languages from London South Bank University.