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Alasdair Ross is an accomplished business leader with extensive experience in human resources, operations, and strategic management. Currently serving as the Director at The Scale Business Limited since July 2021, Alasdair inspires Chief Executives of medium and large companies to enhance profitability by fostering positive work environments. As the Chief Executive Officer of We do Group, founded in 2003, Alasdair focuses on addressing business challenges arising from ineffective strategy and HR decisions. In addition to roles such as Executive Director at BNI Cumbria and Area Director Consultant at BNI UK & Ireland, Alasdair has held managerial positions at Answers in a Box Limited and Trafficlink, contributing significantly to SME growth and operational efficiency. Alasdair holds a Master's Degree in Strategic Human Resource Management from Durham University.