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Beca Alexander is a seasoned professional in the digital and fashion sectors, currently serving as a member of WE ARE THE BOARD, a network of consultants in the consumer lifestyle space. Previously, Beca held the position of Chief Growth Officer at Great Bowery and served as Chief Operating Officer at COVETEUR. Beca founded Socialyte, a prominent digital influencer and celebrity talent agency, and worked as a Strategic Consultant there, overseeing influencer partnerships since 2010. Earlier roles include Digital Strategist at Richemont, where digital marketing strategies for luxury brands were developed, and Editor in Chief at FashionINDIE.com, where traffic was propelled to 5 million monthly unique visitors. Beca started a career as a Personal Stylist at Saks Fifth Avenue, managing over 100 clients. Beca holds a BBA in Fashion Business from Parsons School of Design.