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Mariam Salcido is a seasoned marketing professional with extensive experience in account management and strategic direction within the entertainment sector. Currently serving as Group Account Director at We Are Social, Mariam oversees a range of high-profile clients, including Universal Pictures and Illumination, managing social media campaigns and client relations. Previous roles include Senior Account Director and Account Director at Narrative, where Mariam led campaigns for notable franchises like Minions and Jurassic World. Additional experience spans positions at FRED & FARID, 72andSunny, Team One, and internships at TBWA\Chiat\Day and MOB Media, showcasing a strong foundation in brand management and experiential marketing. Mariam holds a Bachelor of Arts in Communications with a focus on Advertising from California State University, Fullerton.