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Louise Pfirsch is a Senior Research & Insight Analyst at We Are Social since April 2020, specializing in social conversation audits, performance reporting, and community analysis, while also managing a team of 10 analysts. Louise has developed a luxury vertical within the agency and identified market and consumer insights for major clients such as Chanel and Netflix. Additionally, since January 2021, Louise serves as a Lecturer at Gustave Eiffel University, teaching data analysis in communication for Master's students. Prior experience includes roles at BCW Global as a Senior Account Executive, focusing on social intelligence and insights for clients like Louis Vuitton and L'Oréal, along with strategic planning at Ogilvy and communications consulting at Mots-Clés. Louise holds a Master's degree in Communication from CELSA Paris-Sorbonne and has participated in an international exchange program at The City University of New York.