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Lance Koenig is an experienced marketing professional with a strong background in strategic leadership. As a Managing Partner at We Are Rival, Lance oversees operations and strategic direction. Previously held the position of Chief Strategy Officer at Havas, where strategic initiatives were implemented to enhance brand positioning. At The Martin Agency, Lance served as Head of Global Strategy, driving innovative marketing campaigns. Additionally, Lance has experience as Chief Strategy Officer at Forsman & Bodenfors and as EVP Strategy Director at Leo Burnett, contributing to the development of impactful strategies across various platforms.