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Dean Aragón currently serves as the CEO and Vice-Chairman of Shell Brands International AG. As a co-founder and investor at We Are Rival, Dean also holds the position of Founding Non-Executive Director at WonderBill. Previously, Dean was affiliated with Unilever, where responsibilities included Global Vice President roles for various brands, such as House of Salon and SUNSILK, and Regional Category Vice-President for HAIR in Northeast Asia and Greater China.