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Luca Piccinelli is an experienced professional in trade marketing, currently serving as Trade Marketing Manager at WD-40 Company since March 2019. Prior to this role, Luca worked as a Trade Marketing Specialist at GrandVision Italy from March 2017 to February 2019 and at Meliconi S.p.A. from September 2012 to February 2017, where Luca also held the position of Marketing & Trade Marketing Intern. Academic qualifications include a Master in Digital Marketing and Communication from Bologna Business School and a Laurea Magistrale in Scienze dell'Economia e della Gestione Aziendale from Università degli Studi di Parma. Luca began the education journey with a Laurea in Scienze dell'Economia e della Gestione Aziendale from Alma Mater Studiorum – Università di Bologna, and completed secondary education at Liceo Ginnasio Luigi Galvani. Additionally, Luca furthered professional development through the brandgym Mastering Brand Growth Program in 2021.