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Jennifer Lloyd is a seasoned data insights professional with extensive experience across various industries. Currently serving as the Data Insights Manager at WD-40 Company since October 2021, Jennifer previously co-founded Black Cat Strategy and Design, a diversity-focused marketing agency. Jennifer's background includes roles such as MRM & Retention Analyst at In-Shape Health Clubs, CEO & President of Sawyer Hill Consulting Inc., and Customer Insights and Marketing Effectiveness Manager at BevMo!, where deep analytics drove marketing strategies and improved customer engagement. Additional experience encompasses positions at Safeway, American Conservatory Theater, Los Angeles Philharmonic Association, and FINRA. Jennifer holds an MBA in Management and Marketing from San Diego State University, a Marketing Certificate from New York University, and a B.A. in Theatre/Theatre Arts Management from Humboldt State University.