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Pepijn Rijvers has a background in strategy, marketing, business development, and financial services. Currently, Pepijn is the Executive Vice President Redefining Value at WBCSD, where Pepijn focuses on building sustainability capabilities for members. Previously, Pepijn worked at Booking.com for over a decade in various roles such as Strategy Advisor to the CEO, SVP & Managing Director of Accommodation, SVP & Chief Marketing Officer, and Director in different departments. Prior to Booking.com, Pepijn was the Director at CFP-Group and the Owner of Convey Group, a software development company. Pepijn attended the University of Amsterdam from 1992 to 1996.