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Penny Allen is an accomplished Director of UX Research at Wayflyer since May 2023, with a robust background in UX research and strategy across several prominent organizations. Previous roles include Senior Lead of Research and UX Strategy at CIBC, where focus was on high-risk investment areas, and Head of UX Research at Shopify, leading a 25-person team towards impactful research initiatives. Additional experience encompasses positions at Marks and Spencer as UX Research Manager, at Guardian News & Media as Senior UX Researcher managing the development of a mobile app, and roles at BBC in design research and as a research scientist. Early career work includes graphic design and an internship at Inglis Jane Ltd., where research on voice user interfaces was conducted. Penny holds an MSc in Interactive Systems, User Experience from Edinburgh Napier University and a BSc in Psychology from Lancaster University.