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Paddy Cole is an experienced product designer currently serving as the Lead Product Designer for new product development at Wayflyer since February 2023. Previously, Paddy held various design roles at FARFETCH, including Principal Product Designer focused on consumer product native apps and Lead Product Designer for the Store of the Future. Earlier experience includes leading product design at Koru Kids, a childcare platform, and working as a product lead at ustwo on a retail innovation project for Co-op food. Paddy's design career also encompasses a foundational role at FarmDrop Ltd as a UX Designer and co-founding SEEDIR, a mentoring platform for healthcare professionals. Paddy holds a Bachelor of Science in Digital Interaction Design from the University of Dundee and has completed a National Diploma in IT Practitioners from North West Regional College.