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Alanna Plekkenpol is an experienced professional in customer success and marketing, currently serving as a Senior Customer Success Manager at Wayflyer since May 2021, where the focus is on enhancing eCommerce sales through marketing analytics and flexible financing. As a business owner, Alanna established a successful brand of tiled wall art, expanding from 1 to 25 wholesale stockists and gaining notable PR coverage. Previous roles include Country Marketing Manager at BESTSELLER, where Alanna collaborated with over 50 retailers for product launches, and Marketing Executive at Kilkenny Group, responsible for innovative marketing campaigns and supplier partnerships. Alanna's earlier experience includes trade marketing at L'Oréal and various positions in PR and marketing at Brown Thomas and Ostwald Helgason. Academically, Alanna holds a First Class Honours degree in Fashion and Textile Design from the National College of Art & Design and a Bachelor in Fashion Design from the Amsterdam Fashion Institute.