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Laura Sauls possesses extensive experience in marketing and sales across various roles and organizations. Currently serving as Sr. Director of Marketing and Sales at WAYB, Laura oversees sales, marketing, branding, social impact, and customer experience strategies. Previous positions include Director of Brand Adventure at Scout MKT, Senior Account Director at Wilderton LLC, and VP of Marketing at Aloe Gloe and Boxed Water is Better. Laura played a key role in launching and establishing the US market for Little Miracles and was instrumental in the growth of ZICO Beverages from $10 million to over $70 million in revenue before its acquisition by The Coca-Cola Company. Educational background includes a Bachelor of Science in Business Administration with a focus on Marketing from Saint Louis University.