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Jinu Sabastian

Team Lead - Content Marketing at Way

Jinu Sabastian has been working in the content development sector since 2007. Jinu began their career as a Content Writer for AIR TRAVEL ENTERPRISES INDIA LIMITED, where they were responsible for updating the tourism packages on their tourism site gitc.travel and content writing for their travel booking site traveldost.dom. In 2008, they were an Editor for CricketArchive Ltd, where they created match previews, match reports, pre-season previews, and a standard style of ball-by-ball commentary for the commentary team. From 2011-2017, they worked for Yahoo! as a Search Quality Analyst and Search Editor, where they created daily news shortcuts for popular and trending search queries, was part of the query analysis team, and reviewed user content on Yahoo! Properties. From 2017-2019, they worked for Oath as a Content Analyst and Knowledge Engineer II, where they led a team of analysts to analyze user comments/feedbacks on Yahoo! Mail ads, created 'Year-In-Review' for multiple categories, and was part of the query analysis team. Currently, they are a Content Development Specialist for Way.com, where they are in charge of the car insurance vertical and is responsible for creating SEO-optimized engaging content for the Way Ecommerce website.

Jinu Sabastian's education history includes an MA in English from Mar Ivanios College, Trivandrum from 2005 to 2007, and prior to that, attendance at Indian School Fujeirah from 1995 to 2002. Additionally, Jinu has obtained numerous certifications from LinkedIn, including Advance Your Skills as a User Experience Researcher, UX Foundations: Content Strategy, Design Thinking: Understanding the Process, UX Design: 1 Overview, Designing a SharePoint Taxonomy, Learning AWS CloudFormation, Learning Personal Branding, Excel Statistics Essential Training: 1, Learning Data Analytics, Learning Data Visualization, Learning Excel: Data Analysis, Power BI Essential Training, SQL Code Challenges, Tableau Essential Training (2020.1), Writing in Plain Language, Writing with Impact, Data Fluency: Exploring and Describing Data, How to Give Negative Feedback to Senior Colleagues, Content Marketing: Social Media, and Content Marketing: Staying Relevant.

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