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Jalilah Gibson is an experienced professional in customer experience and digital marketing within the pharmaceutical industry, currently serving as an Associate Partner at PEN since March 2022. Gibson specializes in consulting for organizations to enhance their customer experience strategies, particularly in pharma, with expertise in areas such as agile methodology, digital health strategy, and omnichannel implementation. Previous roles include EU Commercial Director for Nephrology at Otsuka Pharmaceutical Companies and multiple global marketing director positions at GSK, where responsibilities spanned digital strategy, launch excellence in emerging markets, and digital therapy commercialization. Gibson's early career at Bristol-Myers Squibb included various product management and training roles across multiple therapeutic areas. Educational background includes a degree in Biology and Chemistry from Flinders University, marketing studies at the London School of Marketing, and certification in Agile Project Management.