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Jason Zeller is a seasoned marketing professional with extensive experience in paid media and digital marketing, currently serving as Senior Director, Paid Media and Marketing at Publishers Clearing House since June 2008. In this role, Jason oversees all paid media efforts across various channels, focusing on cross-channel optimization to enhance reach and revenue. Previously, Jason held positions including Director and Associate Director of Digital Marketing and Acquisition, managing significant budgets and implementing strategies that drove lead generation and customer acquisition while achieving substantial increases in conversion rates. Jason's earlier career includes roles at 92nd Street Y and Comcast, alongside a strong educational background with an MBA in Marketing from Baruch College and a BA in Communications from the University at Albany, SUNY.