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Tero Mäkinen has over 20 years of experience in the creative field, with a focus on event marketing, experiential marketing, and brand activation. Tero is currently the Head of Creative & Partner at Harva WaveCrest Finland, where they bring ideas and concepts to life through various marketing strategies and designs. Prior to that, they served as the Creative Director at Harva Experience, responsible for ideation and conceptualization of events and event paths. Before joining Harva Experience, Tero held various roles at Malja BTL Oy, including Creative Director, Head of Studio, Associate, and Art Director. Tero also worked as an Art Director at Advertising Agency Valo Oy and Advertising Agency Up-to-Point Oy. Tero began their career as an Art Director at Advertising Agency Plusmark Oy. Throughout their career, Tero has consistently demonstrated their passion for creativity and a strong ability to collaborate and network with others.

Tero Mäkinen's education history includes a Special Degree in Marketing from The Institute of Marketing, which they obtained from 1997 to 2001. During the same period, they also pursued Marketing Communications and Advertising as their field of study. Additionally, from 1998 to 1999, Tero attended Lybecker Institute of Crafts and Design, where they earned a degree as a Media Assistant. Their focus of study during this time was Communication and Media Studies. Tero also attended Helsinki Institute of Communications from 1997 to 1998, where they received a Copywriter degree, although the field of study is not specified. Prior to pursuing their higher education, Tero attended Kaitaa's upper comprehensive school & high school from 1988 to 1994, where they completed their High School education.