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Oumar Ly is a marketing and distribution professional currently serving as the Head of BTL Marketing and Distribution at Wave Mobile Money since April 2021. Prior to this role, Oumar held the position of Retail Sales Manager at YUP par Société Générale from May 2018 to April 2021. Oumar's extensive experience includes positions at Samsung Electronics West Africa, where responsibilities ranged from Consumer Electronics Product Manager to Key Area Manager overseeing multiple countries, and at Millicom International Cellular, focusing on customer transparency and marketing reporting. Academic credentials include a Master 2 in Marketing from Supdeco Dakar Business School and an Entrepreneurship certification from the University of Connecticut.