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Fernando Labastida is an accomplished entrepreneur and marketing leader with extensive experience in content marketing, strategy, and software development. Currently, Fernando serves as the owner of Startup Book Marketing, assisting technology outsourcers in book writing to establish unique business categories in the U.S., and as Chief Marketing Officer at We Are The Robots Inc., directing marketing strategy for an innovative AI-focused custom software development company. As an ambassador for Category Thinkers, Fernando connects with a community of category designers. Additionally, as a co-founder of Escritor.Digital, Fernando supports self-published writers through valuable resources in Spanish. Fernando's prior roles include Head of Content at ePac Flexible Packaging, Director of Marketing at uStudio, and various founder positions at Content Propulsion and Content Marketing Latam, further evidencing a deep commitment to enhancing marketing practices across industries. Fernando holds a Bachelor of Arts in Latin American Studies from The University of Texas at Austin and a Master's degree in Geography from the University of California, Davis.