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Liz Samet has a diverse range of experience in brand management and marketing. Liz is currently working at WaterWipes as the Brand Acceleration Director for the Americas. Prior to this, they worked at Fidelity Investments as the Director of Consumer Strategy & Segment Marketing, where they led marketing strategies for advanced brokerage business and developed go-to-market plans for a financial app. Liz also has experience at Hasbro as the Director of Global Brand Strategy & Marketing, where they oversaw branding, product development, and integrated marketing plans for key brands such as Ghostbusters Afterlife Feature Film and Baby Alive. Before that, they worked at Kraft Foods as a Senior Associate Brand Manager for Oreo and Chips Ahoy! & Nutter Butter, and in an innovation role. Liz'searly experience includes an Assistant Brand Manager position at LEGO, where they managed forecasting, business analysis, and integrated marketing for a portfolio of toy lines.

Liz Samet holds an MBA, summa cum laude, from the Babson F.W. Olin Graduate School of Business, with a focus on Marketing. Liz also obtained a BA, magna cum laude, in Art History from Boston University. Additionally, Liz has a certification from the Hasbro Management Academy at Harvard Business Publishing.