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Zelda Kalmeier is a seasoned professional with extensive experience in digital operations and marketing, currently serving as a CX Delivery Specialist at Watercare Services Limited since November 2019. Prior to this role, Zelda held various leadership positions at Genesis Energy, including Digital Operations Lead and Digital Marketing Manager, focusing on conversion rate optimization, data insights, and analytics. A background in digital advertising is evident from time spent at Mediamark, where Zelda managed operations for prominent digital platforms and served as Digital Advertising Operations Manager. Additional experience includes a tenure at Thompsons Holidays as Advertising & Media Liaison. Zelda's educational background includes a Postgraduate Certificate in Human Potential for the Digital Economy and several diplomas in business, marketing, and leadership development from reputable institutions.