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The Leadership Team at Watauga Group, comprising the Chief Executive Officer, President, and Senior VP, Managing Director, is responsible for setting the strategic direction and vision of the company. They oversee high-level operations, ensure alignment with the company's mission to be the leading provider of media solutions for the outdoor & recreation sector, and drive overall company growth and performance. The team also steers business development, maintains key client and partner relationships, and upholds the company’s values and WBENC-certified status.