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Laia Mas Perez is an accomplished professional with extensive experience in sustainability and marketing. As the Founder and Business Partner at MasSalmones since February 2024, Laia also serves as a board advisor for Fundación Comunitària Raimat Lleida and is an active member of various organizations, including WITH's Sustainability Cluster and WAS. Previous roles at Danone from 2007 to 2024 included Corporate Affairs & Sustainability Director, where Laia was responsible for defining and activating sustainability strategies, as well as serving as Global Innovation Marketing Director and Brand Marketing Director for key product lines. Laia holds a Lic&MBA in Business Administration from Esade and completed a program at HEC Paris in 2002.