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Sita Shah is a seasoned creative professional with extensive experience in marketing and brand strategy. Currently serving as Creative Director at Warm Street since January 2022, Sita focuses on scaling the business and developing innovative creative solutions for clients in the music marketing sector. Previously, Sita held the position of Head of Creative at Byte, where expertise in marketing technology was applied to support major digital businesses. Early career roles included various creative and strategic positions at Calling Brands and involvement in Engine's graduate scheme, which featured hands-on experience in marketing and communication roles across multiple agencies. Sita holds a Bachelor of Science degree in Business and Management from Queen Mary University of London.