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Lena Roland currently serves as Content Director at WARC, where responsibilities include managing the knowledge team and producing a variety of thought leadership reports and best practice papers aimed at enhancing marketing effectiveness. Previously, Lena held roles at Warc Ltd, where contributions included commissioning expert papers and ensuring the relevance of published content. Earlier experience includes positions as a Consultant Insight Specialist at the Institute of Practitioners in Advertising, providing research support on various sectors, and leading information management efforts during transitional periods. Lena’s educational background includes an MSc in Information Science with distinction from City, University of London, and a BA Hons in Communication Studies from London Metropolitan University.