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Larry Soleta has significant experience in the automotive industry, specifically in sales, marketing, and franchise development. Larry began their career in 1988 at National Car Rental, where they held various roles in sales management and corporate accounts. In 1998, they transitioned to National Car Rental - Alamo Rent A Car as the VP of Franchise Development. From 2002 to 2004, they served as the VP of Brand Integrity at ANC - National Car Rental Alamo Rent A Car. Larry then worked at FleetSources-Walser Automotive Group from 2004 to 2006 as the GM and VP of Sales and Marketing. Larry Soleta joined GE Commercial Finance in 2006 as the Regional VP of Sales, a role they held until 2008. Currently, they are the Director of Commercial Services at Walser Automotive Group, a position they have held since 2008.

Larry Soleta's education history includes attending Minnesota State University, where they earned a BA degree. However, the specific field of study is not provided. Additionally, they also attended WHS, but no degree or field of study information is available for this institution.