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Natalie Riznek is an accomplished sales and strategic partnerships director with significant experience in media sales and account management. Currently serving as Director of Sales & Strategic Partnerships at Walmart Connect Canada since October 2021, Riznek focuses on maximizing sales and revenue through digital and in-store media opportunities while managing vendor and advertiser relationships within the retail media framework. Prior to this role, Riznek was a Senior Account Executive at Branded Cities, specializing in media sales for digital and static out-of-home assets. At Torstar Corporation, Riznek held the position of Senior National Account Manager, optimizing national campaigns across various media platforms. Earlier career experience includes working at Rogers Communications in multiple roles, including Key Account Manager and Integrated Accounts Manager, as well as managing accounts for Flare magazine. Riznek holds a Master of Arts in History from McMaster University and a BA Honours in History and English from the University of Ottawa.