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Samantha Philipson is a seasoned digital marketing professional with extensive experience in lifecycle marketing management across various roles. Currently, as the Digital Marketing Manager at Walker & Dunlop since March 2021, Samantha has successfully developed and implemented comprehensive customer engagement strategies and led a significant email marketing platform migration. Previous roles include Email Marketing Manager and Email Marketing Specialist at Walker & Dunlop, where Samantha managed lifecycle campaigns and utilized A/B testing to optimize performance. Additionally, as a Freelance Email Marketing Strategy & Campaign Consultant at Upwork, Samantha oversees multiple email marketing operations while also crafting engaging content and maintaining client relations. Earlier experience includes a Digital Marketing Associate position at Ironmark, contributing to significant increases in digital engagement and conversion rates. Samantha holds a Bachelor of Business Administration in International Business from Towson University.