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Samina Seth has been working in the finance and marketing industries since 1999. Samina started their career at ABN AMRO Bank as the Head of Corporate Marketing and Communications in Hong Kong and China. Samina then moved to HSBC as a Senior Project Manager for Global Internet Banking and Senior CRM Manager in 2000. In 2005, they joined Barclays Investment Bank as a Business Project Manager. After that, they worked at COUTTS & COMPANY as a Strategy & Change Management Consultant for Asia in 2010. In 2012, they became a Senior Marketing Specialist II (contract) at Bank of America Merrill Lynch. In 2014, they joined Eco Enterprises as a Senior Marketing Consultant and in 2016, they became the Director and Cofounder of Techlets Pvt. Ltd. In 2018, they worked as a Consultant - Mobile Technology Expert at Management Systems International. Finally, in 2019, they co-founded WALEE.

Samina Seth has an extensive educational background. In 1982, they completed their GCE O/AS/A Levels at King George Vth School, with 8 O levels, 1 A/S Level, and 3 A Levels. In 1989, they graduated from California State University-Sacramento with a B.Sc. in MIS and Finance, and a Minor in Economics. In 1994, they earned their MBA in Marketing & Finance from The Hong Kong University of Science and Technology. Two years later, in 1996, they completed an Executive Diploma in E-Commerce from the same university. Finally, in 2012, they graduated with a Master of Science (MSc) in Electronic Commerce & Internet Computing from The University of Hong Kong. In addition to their educational qualifications, Samina Seth also holds two certifications - Certified E-Commerce Consultant from CEC Institute, and Prince II from APM GROUP-THE ACCREDITOR LTD.