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Anna-Lena Bucher is an experienced marketing and data management professional, currently serving as Team Lead Data Management at WALA since July 2022. Prior to this role, Anna-Lena held various positions at HUGO BOSS from February 2018 to June 2022, including Senior Brand Marketing Manager and Manager of Digital Corporate Channels. Anna-Lena's career also includes roles at TeamViewer as Competitive and Market Intelligence Manager and Product Marketing Manager from June 2015 to December 2017, as well as a traineeship in PR & Marketing Cooperations at WEKA - frechverlag from September 2013 to February 2015. Additionally, Anna-Lena gained experience as a Working Student and Intern in Marketing Communications at Messe Stuttgart in 2012 and 2013. Anna-Lena holds a Bachelor of Arts in Sociology from the University of Tübingen, completed in 2013, and completed education at COM.CAVE COLLEGE GmbH in 2015.