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Jenny McWhirter is an experienced marketing professional currently serving as the Head of CRM and Head of Social Media at Waitrose & Partners since September 2019, where responsibilities include leading the social marketing team to enhance brand presence. Previously, Jenny held various marketing roles at Ocado Group, culminating as a Digital Performance Marketing Manager, and at THE LEAP OVERSEAS LIMITED, where success included overseeing an omni-channel marketing strategy that contributed to a 25% business growth in 2017. Additional experience includes an administrator internship at the Law Faculty, Oxford University, and early career roles at Hotel Du Vin. Jenny holds a CIM Diploma in Professional Marketing from Oxford College of Marketing and a Bachelor's degree in Geography from Durham University.