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Freda Bek is a skilled professional currently serving as Manager of Strategy at WE Communications since July 2021, having progressed through roles as Senior Strategy Executive and Strategy Executive. Prior experience includes a role as Market Analyst and Insights Intern at Momentum Works, and as a Teaching Assistant for the Master of Human Capital Leadership programme at Singapore Management University, where Freda also completed a Bachelor of Business Management with a focus on Marketing and Strategic Management. Additional internships include Digital Transformation and Consumer Insights at 3M, Marketing in Retail Banking at HSBC, and Marketing and PR at Jetstar Asia Airways. Education extends to a Bachelor of Business Administration from SGH Warsaw School of Economics.