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Bachelor’s in Business Management and MBA, he began his career in the Marketing area of Ferrero Group to later develop his professional career leading as Sales Director of multinationals such as Benetton Group and Puma for Southern Europe and Latam. After 13 years in multinational environments, he joined the Equivalenza Board of Directors as CCO and later led the General Management of ISM. Focused on generating added value and with extensive experience in the Fashion and Beauty sector, in 2021 he assumes the Retail Management of Perfumería Julia and joins its Corporate Governance. He joined Vytrus’s Board of Directors in 2022 as Dominical Director, representing Julia Patrimoni, S.L.