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William Bush is a skilled Business Analyst currently working at vvast since March 2024, specializing in D2C initiatives. Prior experience includes serving as Ecommerce Product Manager at Fourth Floor from April 2021 to March 2024, where William managed B2C and B2B projects by leveraging scrum methodologies and focusing on key performance indicators. Previous roles encompass Digital Communications Advisor at Tullow Oil, where William oversaw digital communications, and Digital Account Executive at Design Portfolio, responsible for managing web-based projects. William's career began as a Marketing Executive at People Business HR Consultancy, enhancing marketing efforts and improving internal systems. William holds a BA in Media Production from the University of Lincoln.