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Jonathan Barrón Reyes is currently the Head of Marketing Perú at VTEX, where Jonathan leads the marketing team with a focus on performance, sales, and commercial development. Previously, Jonathan has held various roles such as Head of Business Development at VTEX, Entrepreneursip Coordinator at Universidad del Pacífico, and Co-Founder and Advisor at Clip Emprende. With a background in marketing, Jonathan has also worked in roles related to sales, innovation, and channel development in companies like Kimberly-Clark Professional and Linio Group. Jonathan's educational background includes a degree in Marketing from Universidad San Ignacio de Loyola and a Master's in Entrepreneurship and Innovation from EAE Business School.