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Oana York has over 15 years of experience in marketing and communication roles, currently serving as Marketing Operations and Customer Lifecycle Program Manager at VSP Vision Care since 2010. Responsibilities include leading the CMI Client Nurturing Program and implementing marketing strategies for B2B customer retention. Oana has a proven track record in spearheading marketing modernization and automation, as well as developing integrated communication campaigns across various audiences. Prior experience includes freelance consulting for Spotlight Dance and Fitness and managing wholesale marketing at Java City. Oana holds a Master of Science in Integrated Marketing Communication from Golden Gate University and a Bachelor of Science in Economics with a focus on Marketing from Babes-Bolyai University.