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Shivam Khandelwal is an MBA graduate in Marketing from ITM Group of Institutions, with a Bachelor of Business Administration from Alliance University. Currently serving as a Marketing Intern at Vserv since May 2021, Shivam has previously gained experience through an NGO internship at Kotak Education Foundation, where a comparative study on the change in the Indian economy related to coaching center fees and scholarship amounts was conducted, alongside data collation for the Buddy4Study platform. Additionally, during a role as a Customer Sentiment Analyst at Gfactors, Shivam analyzed customer feedback sentiment using a specialized tool, tagging over 15,000 customer responses while gaining insights into the role of machine learning in understanding consumer behavior.